Public Relations Crisis Management

"PR crises." Nobody in business wants to hear such a phrase. They're an absolute nightmare to navigate, they're certainly never fun, but no company or brand is immune to a PR emergency, no matter how well you run your business.

However, there are certain steps to take that can help you mitigate PR crises whenever they arise, and that can give you an plan of action to take when problems rear their head. I've compiled a nifty visual guide for you that can help you strategize and prepare for any PR crisis that comes your way.

How To Handle A PR Crisis.pdf

Download PDF • 5.06MB

References

Kent, Jill. “What Is Issues Management in Public Relations?” PR Superstar, 22 Nov. 2024, prsuperstar.co.uk/issues-management-public-relations/.

Marta. “7 Steps for Effective PR Crisis Management in 2025.” Brand24 Blog, 18 June 2025, brand24.com/blog/pr-crisis-management/.

“PR Crisis Management: 8 Essential Steps and Real-World Examples in 2025.” Talkwalker, Hootsuite, www.talkwalker.com/blog/pr-crisis-management#id-howtomanageaprcrisisin8steps. Accessed 16 Nov. 2025.

Perplexity AI. (2025). Perplexity [Large language model]. https://www.perplexity.ai/.

“The 6 Stages of Crisis Communication: A Comprehensive Guide.” Crises Control, 23 May 2025, www.crises-control.com/blogs/the-6-stages-of-crisis-communication/.